Meta Spins Off Supernatural VR Fitness Instead of Killing It

Meta has decided against burying Supernatural, its VR fitness app, following waves of layoffs that have impacted numerous projects. This U-turn contrasts with the company’s recent trend of abandoning lower-priority initiatives.

A decision driven by user pressure

The protests from Supernatural’s users clearly influenced Meta’s choice. Often criticized for its lack of transparency, Meta appears to have heeded feedback from players and subscribers. Rather than abruptly terminating the service, the company opted for a gentler approach: spinning it off as an independent entity.

This strategy allows Supernatural to continue operating while freeing Meta from the costs and constraints tied to the app. It could also serve as a model for other struggling projects within the Meta Quest ecosystem.

The big question remains: Will this transition be enough to ensure the app’s long-term survival, given the niche and competitive nature of the VR fitness market?

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Source: TechCrunch. Editorial synthesis assisted by AI — TechnoExpress.